Watch Brand Tiers Explained
By World of Watches •
Watches fall into rough tiers: everyday quartz, fashion brands, Japanese and entry Swiss mid-range, and luxury. Each tier trades price for finish, movement and heritage, and the right tier depends on how you value those things.
Everyday
Dependable quartz watches in many styles, made for daily use, such as Titan and Timex.
Fashion
Design-led brands such as Fossil, Hugo Boss, Emporio Armani and Michael Kors. The movement is usually quartz, and the value is in the look.
Mid-Range
Seiko, Citizen, Tissot and Movado add better finishing, automatics and light-powered movements, and Swiss heritage in the case of Tissot and Movado.
Luxury
At this level you pay for finishing, in-house movements, precious materials and heritage. Many buyers reach it gradually, starting with a mid-range watch.
Need help choosing?
Call or WhatsApp us and our team will help you find the right watch at a World of Watches store in Gurgaon.