Brand Guide • 5 min read

Armani Exchange vs Emporio Armani

By World of Watches •

Armani Exchange vs Emporio Armani

Emporio Armani is the more refined, contemporary Armani line, with clean dials and tailored styling. Armani Exchange, often written A|X, is the younger, more casual line, with bolder cases and sportier looks. Both mostly use quartz movements.

Emporio Armani

Launched in 1981 by Giorgio Armani as a more contemporary line. Watches are elegant, with clean lines and understated details that suit formal and smart-casual clothing.

Armani Exchange

Launched in 1991 as the younger, more casual line. Watches are bold, with larger cases and confident dials, and suit jeans, sneakers and everyday wear.

Which To Choose

  • Work and evenings: Emporio Armani for a polished look.
  • Casual and urban: Armani Exchange for a bolder look.
  • Gifting: Either, depending on the person's taste.
  • Fit: Try both. Armani cases can be large.

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Frequently Asked Questions

Is Armani Exchange cheaper than Emporio Armani?expand_more
Armani Exchange is generally positioned as the more accessible line. Ask our team about current models.
Which is more formal?expand_more
Emporio Armani is more formal.
Are both made by the same company?expand_more
Both are part of the Armani fashion house, with different design directions.
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