Armani Exchange vs Emporio Armani
By World of Watches •

Emporio Armani is the more refined, contemporary Armani line, with clean dials and tailored styling. Armani Exchange, often written A|X, is the younger, more casual line, with bolder cases and sportier looks. Both mostly use quartz movements.
Emporio Armani
Launched in 1981 by Giorgio Armani as a more contemporary line. Watches are elegant, with clean lines and understated details that suit formal and smart-casual clothing.
Armani Exchange
Launched in 1991 as the younger, more casual line. Watches are bold, with larger cases and confident dials, and suit jeans, sneakers and everyday wear.
Which To Choose
- Work and evenings: Emporio Armani for a polished look.
- Casual and urban: Armani Exchange for a bolder look.
- Gifting: Either, depending on the person's taste.
- Fit: Try both. Armani cases can be large.
Need help choosing?
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