What 'Swiss Made' Really Means
By World of Watches •
Swiss Made is a legal label. For a watch to carry it, the movement must be Swiss, a minimum share of manufacturing costs must be in Switzerland, and the watch must be cased up and finally inspected in Switzerland. It is a mark of origin, not a grade of quality.
The Rules In Short
- Movement: Must be a Swiss movement.
- Cost: At least 60 percent of manufacturing costs in Switzerland.
- Casing and inspection: The movement is cased up and finally inspected in Switzerland.
What It Does Not Tell You
Swiss Made is about origin. A watch can be Swiss Made and entry-level, or Swiss Made and very high-end. Look at the movement, finishing and brand for the full picture.
Swiss Brands At World Of Watches
Tissot and Movado are both Swiss. See how they differ.
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Frequently Asked Questions
Are all Swiss watches luxury?expand_more
No. Swiss Made covers a wide range.
Is Swiss better than Japanese?expand_more
Both are excellent. They have different strengths.
How can I check if a watch is Swiss Made?expand_more
Look at the dial or case back, and ask the store.